Steve Johnson’s Interview with Houzz

Kitchen Company Perth

Open Book: How 3 Kitchen Designers Went From Start-Up to Success


Check out the ‘Open Book’ interview Houzz have recently published with our Owner & Director, Steve Johnson.

The article covers all bases including the challenges, turning points and must-have tools for three Australian kitchen designers.

Have a read of the full interview here //


Three kitchen designers, six questions – discover the challenges, turning points and must-have tools for these pros

29 October 2019
In this monthly story series, Houzz goes behind the scenes with three companies that carved out a niche for themselves as specialised kitchen designers. Read on to discover their greatest business challenges, breakthroughs and the best professional advice they’ve received. This month, we caught up with Steve Johnson, director at Retreat Design; Chris Ruffé, director of Bondi Kitchens; and Illan Elberg, sales and marketing manager of GIA Bathrooms & Kitchens.

1. What was the most challenging time in your business?

  • Steve Johnson: I took a leap of faith in a product offering, which was new to Perth, WA, 11 years ago. Our Italian-made cabinetry was so different to what the local cabinet makers could offer, and we had to convince the market that there was a place for our product while dealing with the usual complexities of being a new business.

Continued on the Houzz website here.




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Welcome to the Design Blog. Here we're sharing the latest kitchen and bathroom products from our Italian manufacturers. We'll also bring you inspiring kitchen renovations and beautiful bathrooms. Feel free to ask questions in the comments.